People all over the world are less interested in a silver bullet solution and more concerned with establishing a long-term healthy lifestyle.
Diets, weight-loss pills, “low-fat” or “low-sugar” trends are losing momentum and have evolved into larger trends around eating more simply, “antioxidants” for example, is no longer the buzzword it used to be and consumers seem to care less about superfoods.
For the first time in history people are consuming less, they choose goods that are sustainable and long-lasting. Clean labelling allows us to make up our own minds about the chemicals in our products.
Slowly but surely holistic consumerism is becoming the norm, we buy products with a positive message that lower the environmental impact aka the “buy less but buy better” movement.
Technology is evolving, word spreads like wildfire, we no longer depend on big companies or the media for advertising and holding events, because now, with a click of a button we can create a movement.
When I first started the internet was gaining momentum but not at the rate it is now. I still relied on magazines, newspapers and TV to spread my message, but today?
I am amazed with the success my face yoga teachers have experienced with simple Facebook pages. The workshops they’re holding, the events they're creating, all without having to spend a fortune on media campaigns.